Monday, September 14, 2009

WINTER Is Around The Corner! WE ARE KEEPING BUSY!

Winter is around the corner and here at Audio Obsessions we are keeping busy preparing for it. As always we HIGHLY recommend that if you are interested in purchasing a remote starter system, that you should schedule an appointment and have it installed before we start to get real busy!

As the in-house Web/Graphic Designer for Audio Obsessions it is my responsibility to keep the website up to date. I designed the website extremely user friendly and content-rich. I'll be adding some new features to the it for the up coming busy season.

The most important NEW feature I'm adding this winter will be the FREE ONLINE ESTIMATES for remote starters. If you are personally unfamiliar with web design here is a little taste of the work I have to do (and I am currently working on) in order to achieve these FREE ONLINE ESTIMATES. Below I have attached a pictures highlighting a SMALL portion of the code I have to write for these online estimates. As of right now, there are 377 different car models, which comes to 2171 individual models and years that all need estimates. It is my job to point each model and year to their appropriate estimate.
I hope to have this portion of the website done by October 15th of this year, before we start to get real busy.

Once the FREE ONLINE ESTIMATES are done for the remote starter webpage, I'm considering actually selling gift-certificates for the remote starters online. If we decide to go that route, I would like to have that available for our customers by Nov. 1st.

As you can tell, we are keeping busy here at the shop! Once one project is completed another one begins!

I AM ALWAYS LOOKING FOR FEEDBACK ON THE WEBSITE, SO PLEASE LET ME KNOW WHAT YOU THINK!!! (dmartin@audioobsessions.com)

If you would like to see something else added to the website don't hesitate to post on this blog, or email me directly!

Why Buying Local Can Pay Off In The End!

As a business we realize that anything can be purchased off of the internet at a greatly discounted price; at times at or below what a small business may pay for this same product. I won't get into the problems with the inner workings of the electronics industry that make this possible but will try to sum it up with a short story. Recently I spent time with a customer in our showroom demonstrating an in dash navigation system that we are excited about. Weeks later the customer was in our showroom again when I learned that he had purchased the unit online because it was a little less expensive and he didn't pay tax (which technically he is suppose to claim at years end.) Of course I was not happy to lose a sale to the internet especially because I spent my time educating the customer on this system. About 3-6 months after this product had been on the market there became a known issue with one of the product interfaces. After learning of this issue we contacted our vender, obtained replacement units for all of our clients who purchased this unit from us, and contacted these clients to set them up for exchange free of charge regardless of whether or not they had yet experienced this issue. Shortly after this, the customer that choose to purchase his product online walked into the showroom complaining about this known issue. I made him aware of the common problem and told him he had to contact the company he purchased it through to get the problem resolved. Long story short, he got nowhere with the company he purchased the product from as they told him to contact the manufacturer, and the manufacturer told him he had to deal with the company from where the product was purchased. In the end I had to charge him our labor rate and a new part to finally end his frustrating endeavor. Although product issues are nothing we can control, we pride ourselves on providing great service after the sale for those who see the value in what we do. Unfortunately the online stores are merely taking money in exchange for a box.